Woophy is a Local Business Directory
Is your business getting many new customers from the Internet? Believe it or not, web searches are one of the best ways to bring in new business and increase your sales and profits. As a local business directory, we specialize in making it easier than ever for potential customers to find your business online.
When most people are looking for a product or service, the first thing they’ll do is go to a search engine and look online. This includes people who are looking for local businesses; in fact, the number of people who use the Internet to find what they need has long since surpassed the number of people using traditional resources like the phone books. This gives your business a valuable opportunity to bring in new traffic: being featured on the first page of Google and other search engines when people in your area search for services or products that you can provide. For example, if someone in Oklahoma City needs their air conditioner fixed as soon as possible, they’re not going to open up the Yellow Pages and go to the section with HVAC companies. They’re going to go into Google and type something like “emergency AC repair in Oklahoma City.” If you can rank for that phrase, then when people type it in, you’ll be one of the first companies they see. Few people go past the first page of search results, so high search engine rankings for relevant keywords and phrases can give you an enormous advantage over your competition.
As a local business directory, we help your company easily dominate search results in your geographic area using a set of tools and techniques called search engine optimization, or “SEO.” Our SEO experts know exactly to help optimize your listing to make it as easy as possible for people to find your business instead of your competition.
What Is SEO?
Search engine optimization, or SEO, is a set of practices designed to maximize a web page’s ability to come up on the first page of a search engine when people type in certain words and phrases. Beginning as early as the 1990s, when search engines first came into widespread use, websites have taken care to make sure that their site can be easily found online. Good SEO involves a combination of “on-page” and “off-page” factors that work together to establish your site as credible and relevant for Google’s search ranking algorithms.
One of the most important components of SEO is to include relevant keywords that people search for. Services like Google Analytics help us find out what people looking for a certain type of product or service are most likely to look for. We can also tell how competitive a given keyword is; that is, are there many sites all vying for a top spot for those searches, or would it be easy for you to quickly and effectively take a top spot? These keyword analyses help us to make sure your listing on our local business directory ranks for relevant, but suitably low-competition, keywords. SEO can also have a local component, which is useful for businesses that only deal with customers or clients within a limited geographic region. Local SEO keywords can actually be easier to rank for. You may not be able to compete with huge, largely information sites like Wikipedia for “cosmetic dentistry,” but your listing could become one of the first results for “cosmetic dentistry in Dallas.” Using keywords and other SEO techniques like relevant links from other websites to your page, we can help you bring in as much organic web traffic as possible from relevant searches.
Using Organic Search to Cut Your Advertising Budget
Not only can SEO help you bring in new clients or customers who need your services, but it can also help you significantly reduce your advertising budget. Organic search traffic is often much more effective for increasing sales than paid advertising, including pay-per-click as well as traditional media like billboards and radio commercials. SEO, especially through a local business directory, is usually considerably less expensive than paying printing companies, graphic designers, copywriters, and more to create traditional advertising materials. With good SEO, you’ll hardly even need to advertise. Your customers will come to you on a regular basis, because you’ll be the first company they find who can offer them what they’re looking for.